Things you should know about Omusubi Gonbei

“We contribute to Japanese farmers and agriculture by expanding rice consumption.”
Our tasty Omusubi embody our policy.

When the founder was working for a Japanese trading company
in the Middle East, he saw the decline in consumption of a Japanese staple food: rice.
This realization led him to create Omusubi Gonbei.
The ease of importing wheat-based foods such as bread, pasta and ramen has diversified Japanese cuisine,
but it has led to a sharp decline in rice consumption.
This is concerning because rice is the original source of carbohydrates in Japanese cuisine and a major staple food.
Omusubi Gonbei’s mission is to expand rice’s role in food culture,
increase rice consumption, maintain and regenerate rice fields
and create sustainable agricultural management through the sale of Omusubi.

Gonbei's feature

What’s Omusubi

Handy and portable.
It works as a snack or a full meal.

A savory combination of rice and filling wrapped in Nori(seaweed), Omusubi are a daily staple in Japan.
Palm-sized, handy and portable rice balls work both as a snack or a full meal. Omusubi can be eaten as breakfast, an office snack, a light dinner,
packed in a lunchbox, or brought to the park as picnic food.

Rich in nutrition,
a good source of energy.

Rice, the staple of the Japanese diet since ancient times,
contains not only carbohydrates which are a known source of energy, but is also rich in nutrition; protein,
vitamins, and minerals. Omusubi is a perfectly balanced nutritious food, and is also gluten-free and vegan,
depending on your choice of fillings. If you have any dietary concerns, please feel free to ask our staff.

Simple and homey
Japanese comfort food.

The origin of Omusubi dates back about 2300 years to the Yayoi era(300 BC). Since then, Omusubi,
a simple handmade meal according to family recipes, has been one of Japan’s favorite comfort foods. By testing various methods,
we've developed our own authentic and delicious Omusubi with a range of traditional to more modern, creative flavors.